offer one of the broadest menus in casual dining featuring a wide array of flavors with portions designed for sharing. Substantially all of our menu items (except the desserts manufactured at our bakery production facilities) are prepared fresh daily on the restaurant premises using high quality ingredients based on innovative and proprietary recipes. Our menus are generally updated twice each ye
and Blogs
Alessi makes affirmative use of on-line materials to improve its awareness and intensify its image. Its website www.alessi.com features catalogue for each season, company history and info, bunches of witty video clips including interviews and on/off line store info. It also runs blog called VIEWON which provides updated introduction about their collections.
B2B models
Ale
price
Opportunities Threats
Emerging in international market to attract the customers
New media and new channel of distribution with the internet
Promotion only in internet for phone with subscription
Competition with Apple Iphone
Korea market is saturated
Financial crisis
Power purchase is low
offer money transaction service, the competition is concentrated on major players after all. Then, how about buyer’s power? By using this system, company can gather users’ information. Related to reliability, the switching cost is quite high and substantially, the matter of choice is not in their hands. The primary option is done by websites (companies) so it is more possible that the highly
The tofu war (Pulmuone vs CJ Cheil-jedang)
1) Tofu Market with Competition
①The scale of tofu market in Korea
Tofu market grows gradually following consumer's increasing interest on health.
After the release of Pulmuone's wrapped tofu, the scale of wrapped tofu is increasing.
Our target is also wrapped tofu in two companies, Pulmuone and CJ